# Custom AI

> Custom AI is an AI system designed and built for a specific enterprise's data, workflows, and constraints, rather than a generic product configured by the buyer.

Category: Business
Source: https://impetora.com/glossary/custom-ai
Part of: Impetora AI consulting glossary (https://impetora.com/glossary)

## What is Custom AI?

Custom AI sits between two extremes: off-the-shelf SaaS (configured but not coded) and full in-house build (engineered from scratch). It is the typical mode for regulated workflows where the data, the success metric, and the compliance bar are unique. A custom AI engagement combines product thinking, data engineering, applied machine learning, and operational design.

## How does Custom AI apply to enterprise AI?

Custom AI is what Impetora sells. The deliverable is a system, not a product licence: code, infrastructure, evaluation harness, runbooks, and the evidence pack required for procurement and audit.

## Related terms

- [Enterprise AI](https://impetora.com/glossary/enterprise-ai) - Enterprise AI is AI deployed inside a large organisation, integrated with systems of record, governed by enterprise risk and compliance, and accountable to multiple stakeholders.
- [Consulting AI](https://impetora.com/glossary/consulting-ai) - Consulting AI is the engagement model in which an external team provides AI strategy, design, build, and operate services to an enterprise client.
- [Build vs Buy AI](https://impetora.com/glossary/build-vs-buy-ai) - Build vs buy is the strategic decision between developing an AI capability internally or in partnership, versus licensing a finished product from a vendor.
- [TRACE Methodology](https://impetora.com/glossary/trace-methodology) - TRACE is Impetora's four-pillar methodology for delivering enterprise AI in regulated industries: Trust, Readiness, Architecture, Citations.

## External references

- [Impetora homepage](https://impetora.com)

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Impetora is a custom AI consultancy and solutions partner for enterprises in regulated industries. Submit a project at https://impetora.com/intake.